If you're setting up an easy way for customers to leave Google reviews, you'll come across two technologies: NFC and QR codes. Both send a customer straight to your review page, but they work differently. Here's a plain-English comparison so you can choose the right setup.
What is NFC?
NFC (Near Field Communication) is the same technology behind tap-to-pay. The customer simply holds their phone near an NFC tag — built into a review stand, card or sticker — and your Google review page opens instantly. No app, no camera, no typing.
What is a QR code?
A QR code is the familiar scannable square. The customer opens their phone's camera, points it at the code, and taps the link that appears. QR codes have been around for years and work on virtually any phone with a camera.
NFC: the pros and cons
- Fastest experience: a single tap, with no app or camera needed.
- Feels modern: the same effortless motion as tapping to pay.
- Consideration: the phone needs NFC enabled — standard on most modern iPhones and Android phones, though not on every older device.
QR codes: the pros and cons
- Universal: works on nearly any phone with a camera.
- Instantly recognizable: customers already know what to do with one.
- Consideration: it takes a couple more steps — open the camera, aim, then tap the link.
The verdict: use both
You don't actually have to choose. The best review tools include both, so every customer can leave a review whichever way is easiest for them. That's why every EasyTap product has an NFC tap zone and a printed QR code on the same item — tap or scan, it goes to the same place.
Ready to make leaving a review effortless for every customer? Browse the full range of Google review stands, cards and stickers — all pre-configured to your business, with no app and no monthly fees.